Shops and family companies
The store, the payroll, and the family behind both.
For entrepreneurs and owners · Newfoundland and Labrador
Planning, insurance, and investments.
We specialize in entrepreneurs and business owners in this province. A plan for the company and the household, the insurance that protects them, and the investments that fund what comes next.
Newfoundland and Labrador clients only · (709) 325-0262
Who we sit with
Entrepreneurs and the households behind them.
We specialize in business owners: shops, trades, the fishery, professional practices, and energy service. Planning, insurance, and investments, built for how you actually get paid here. Households are welcome too.
Fishery and plant operators
A licence, a boat, a crew, and the people you cannot replace next season.
Trades, fabrication, and marine
Crews who need a good year to carry a thin one.
Professional practices
Clinics and firms that need benefits a small partnership can actually afford.
Oilfield and energy service
Contractors whose pay doesn’t look like a regular T4.
Households across the province
Pensions, mortgages, and the people counting on a paycheque. Advice that isn’t a bank script.
The licensed work
Benefits, life insurance, and retirement.
For owners who can’t quite separate the shop from the family, and for the household that sits behind the company.
Business
Benefits, key person, and succession
Group health and retirement benefits, company-owned insurance, key person, and a funded exit. For owners whose shop and household are really one story.
Read about business planning
Life insurance
Coverage that has a job to do
Term coverage for a risk that has an end date. Participating and permanent insurance when the need lasts longer. Living benefits so a diagnosis doesn’t become a second crisis for a family or a shop.
Read about life insurance
Retirement
Accounts with a purpose
RRSPs, TFSAs, pensions, company savings, and segregated funds, chosen for tax, timing, and the way you actually live and get paid here, not for a model portfolio a bank is trying to sell.
Read about retirementHow we work
How it actually goes
Becoming a client isn’t a funnel. It’s a working relationship with Bob or Jake.
01
Sit down and listen
We start with you: the company, the household behind it, and the people you can’t afford to lose. We’ll ask careful questions. No product pitch.
02
Build the strategy
We’ll figure out what you actually need: coverage, savings, and how the company should sit in the plan.
03
Advice you can act on
You leave with a clear recommendation, the trade-offs in plain language, and a next step you can live with.
04
Review every year
A new hire, a landing, a share sale, a child taking over. We sit down every year so the plan still fits the life you’re living.
“Understanding a client’s values, and aligning their finances with them, is how I conduct good business with good people.”
The practice
Two advisors. Names permanently on the door.
You’ll sit with Bob or Jake. Not a rotating associate. Both work with entrepreneurs and owners on planning, insurance, and investments. Jake also builds group benefits for shops in this province.
Financial Security Advisor
Bob Griffin
St. John’s, Newfoundland
Bob has worked in finance since 2002, and as a Financial Security Advisor since 2010. Most of his work is with entrepreneurs and business owners. He likes to understand the company and the household first, then build the plan, the insurance, and the investments around that life.
Financial Security Advisor & Group Benefits
Jake Brennan
Marystown, Newfoundland
Jake has been working with people in Newfoundland for more than twenty years, mostly entrepreneurs and owners. He gives independent financial security advice, and he helps them shape group health and retirement benefits that fit a shop of twelve as well as a company of seventy.
Notes
Written for people who live here
September 4, 2026
Retirement planning for Newfoundland’s offshore and oilfield workers
A rotation, a pension rumour, and a signing bonus are not a retirement plan. Here’s how we think about offshore pay in this province.
June 18, 2026
Corporate insurance for the inshore and the plant, without the bank script
A licence, a boat, and a handful of key people are an estate and a business at once. Insurance should be built for that, not copied from a mainland template.
December 6, 2022
A holistic planning approach: what we actually mean
Holistic planning means looking at insurance, cash, tax, the business, and the family as one picture.
A promise, not a slogan
“We pledge to treat our clients with deep respect, prioritize their financial security, and offer top-tier service.”
Bob Griffin, Principal Advisor
Pick an open time on TidyCal. If we’re not the right people for you, we’ll say so kindly.